Why the Fashion Industry Needs Armoire’s Plus-Size Clothing Subscription

Armoire’s curated plus-size clothing subscription is revolutionizing how the fashion industry thinks about size inclusivity. Through our personalized rental experience, women from sizes XS to 3X have equal access to the wardrobe of their dreams. Unlike traditional retailers, which segregate women who wear plus-sizes into a separate shopping segment, Armoire offers a consistent shopping experience to members of all sizes.

Scroll on to learn how Armoire’s plus-size clothing subscription is changing the game.


Sizing Reflective of Today’s Woman

In the United States, 68% of women wear a size 14 or above, so we think it’s about damn time the fashion industry paid them some attention. At Armoire, we don’t view our plus-sizes as a separate category, but instead an extension of standard sizing. With the majority of American women wearing double digit sizes, what exactly are plus-sizes “plus” of these days?

body size average American woman

Armoire helps women of all sizes (XS – 3X to be exact) find a wardrobe that is uniquely her own by offering a wide range of brands and styles. Our inventory is constantly growing! Our size-inclusive buying team combines customer feedback and personal experience to source new cult-favorite brands and curve-friendly pieces.

A Truly Size Inclusive Shopping Experience

A recent retail analytics study looked at 25 of the largest multi-brand retailers, which carry a combined total of more than 15,500 brands, and found that only 2.3 percent of their women’s apparel assortment is plus-size. Yep, you read that right! 68 percent of American women and only 2.3 percent of inventory to choose from. At Armoire, we believe everyone deserves access to 100 percent. Each and every item you see in your closet is in your size. All of our members have the same shopping experience and same number of options in their closet to choose from, regardless of the sizes they select during their style quiz.

High-Quality Basics at an Affordable Price

Finding high-quality basics can be particularly difficult for women who wear plus-sizes, but that’s where we come in! The average price of Armoire’s plus-size styles is $150, nearly double the plus industry mean. We hand-selected the best high end and designer plus-size women’s clothing brands in the biz including GRAVITAS, Brass, Tart, Eloquii and more!

Curve-Friendly Fits

At Armoire, we believe it’s all in the details: built-in shapewear, silicone grip hemlines and lowered necklines to name a few. Our plus-size selection has been specially curated to meet the specific fit needs of our curvier customers. Armoire-approved brands use plus-size women as fit models and adjust proportions accordingly to ensure everything fits how it should.

If you love something, don’t let it go! Our entire inventory is available for members to purchase at a discounted price, so you’ll never have to part with your favorite pieces.

plus size fit model

Free Size Exchanges

While our one-of-a-kind algorithm is constantly working hard to better understand your unique size, we know things don’t always fit the way you hoped. Armoire members can rest assured with free shipping on exchanges you’ll find the perfect fit every time with free size exchanges.

Body Positive Personal Styling

After helping thousands of members, our professional stylists are experienced working with women of all sizes. They’re armed with a plethora of curve-friendly outfit ideas and styling tips. In a hurry? Book a 1:1 styling appointment.

Ready to reinvent your wardrobe with Armoire’s plus-size clothing rental subscription? Take our 3-minute style quiz to get started!


Infographics courtesy of Racked.

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