Female Founded Brands to Know (and Love)
As a female powered company ourselves, we’re committed to supporting other boss ladies, especially in their creative or professional pursuits. Armoire carries a growing number of female founded brands, started by creative, driven women just like you. We love connecting our members to their new favorite female owned brand they may have never heard of before. When women support other women, everyone wins!
Scroll on to learn more about some of the female founded brands carried by Armoire, and the powerful boss ladies behind them.
The Oula Company
Erika Massaquoi
Led and designed by boss lady Erika Massaquoi, The Oula Company crafts specialty contemporary womenswear using exquisite textiles and detailed craftsmanship. The globally-focused company supports nonprofits that support education, innovation and health for women and girls. Erika’s signature? Some truly incredible statement pieces.
Rent these Oula pieces
Yumi Kim
Kim Phan
Love a good floral? Look no further than Yumi Kim, the feminine-focused womenswear brand known for their boldly colored botanical prints. Even more striking is Kim Phan’s philosophy — the designer says, “my greatest reward is knowing every woman who wears my designs feels like the best version of herself. That empowerment matters to me in all areas of our business, and I am proud to have created a company that is owned and run by women.” You go sister!
Rent these Yumi Kim pieces
Sanctuary
Debra Polanco
LA-based Sanctuary, has Cali-girl style down to a science. Helmed by Debra Polanco, “each collection captures the laid-back aesthetic of California, effortless attitude of New York and the adventurous spirit of the world to inspire and guide women through their 24/7 style.” While Sanctuary’s styles are certainly drool-worthy, it’s their focus on quality and sustainability that really drives us wild.
Rent these Sanctuary pieces
Of Mercer
Dorie Golkin Smith & Emelyn Northway
Exhausted by figuring out what to wear in the morning? That daily dilemma is exactly what inspired Of Mercer founders Dorie Golkin Smith and Emelyn Northway. Their size-inclusive clothing is totally office-appropriate and designed to make you not only look great but feel great too. Designed by women, for women, Of Mercer “obsesses over every design detail so you can show up at work feeling like a boss.”
Rent these Of Mercer pieces
Brass
Jay Adams & Katie Demo
Brass was born out of founders Jay Adams & Katie Demothe’s desire to look more professional without turning to fast-fashion or spending $300+ on designer clothes. The pair set out to create a new option for their community of smart, strong and passionate women on the go. We naturally share their same mission: “if we can help women worry less about appearance through building a wardrobe they love, we’ll all have more time and energy for things that really matter.”
Rent these Brass pieces
Paige
Paige Adams-Geller
A former fit model turned entrepreneur, founder and creative director, Paige Adams-Geller is one of few female founders in the mainstream denim industry. She is “completely obsessed with designing pieces you’ll live in. Jeans that go from morning to moonlight… pieces to help you stand tall in what you’re wearing, and take you exactly where you want to go.” This goes for all women, including the maternity-friendly denim you can rent right here at Armoire. Thanks for leading the way for all boss ladies, Paige!
Rent these Paige pieces
Zuri
Sandra Zhao
Zuri, which means good in Swahili, is based in New York City, but sources its vibrant textiles from Kenya. The female founded clothing brand prides itself on producing ethical, sustainable fashion that stands out from the sea of today’s fast fashion. The company pays fair wages, sources locally and makes products its customers truly love, all while helping to support a long-term, sustainable economy in Kenya.
