Female-Powered Brands to Know

In addition to being female-founded, we’re also committed to carrying and promoting female-owned brands. Below are some of these amazing labels, accompanied by a snapshot of the even more incredible women running them.

Erika Massaquoi

The Oula Company

Led and designed by boss-lady Erika Massaquoi, Oula is a specialty womenswear brand that focuses on exquisite textiles and craftsmanship. The company supports nonprofits that support education, innovation and health for women and girls. Her signature? Some truly incredible statement pieces.

Kim Phan

Yumi Kim

Fall florals? Look no further than Yumi Kim, known for pretty prints for every season. Even more striking is Kim Phan’s philosophy — the designer says, “my greatest reward is knowing every woman who wears my designs feels like the best version of herself. That empowerment matters to me in all areas of our business, and I am proud to have created a company that is owned and run by women.”

Debra Polanco


LA-based Sanctuary, helmed by Debra Polanco has it right. The brand is for the woman of today, and it has a clear idea of who she is — “the Sanctuary woman is comfortable strolling the streets of New York or the sandy beaches of Southern California. Her bi-coastal eclectic style spans from work to weekend, day to night.” This hits home for us.

Dorie Golkin Smith & Emelyn Northway

Of Mercer

Exhausted by figuring out what to wear in the morning? That’s exactly what inspired Of Mercer, women’s clothing that is totally office-appropriate and more importantly, designed to make you feel great. Founded and designed by women, for women, Of Mercer “obsesses over every design detail so you can show up at work feeling like a boss.”

Jay Adams & Katie Demo


Brass was born out of the desire to look more professional without turning to fast-fashion or spending $300+ on designer clothes. Founders Jay Adams and Katie Demo set out to create a new option for their community of smart, strong and passionate women on the go. We naturally share their same mission: “if we can help women worry less about appearance through building a wardrobe they love, we’ll all have more time and energy for things that really matter.”

Paige Adams-Geller


A former fit model turned entrepreneur, founder and creative director, Paige Adams-Geller is the only female founder in the denim industry. She is “completely obsessed with designing pieces you’ll live in. Jeans that go from morning to moonlight… pieces to help you stand tall in what you’re wearing, and take you exactly where you want to go.” This goes for all women, including our new maternity options. Thanks for leading the way for all bossladies, Paige.

Sandra Zhao


Zuri, or “good” in Swahili, is based in NYC but sources it’s vibrant textiles from Kenya. A female-founded company, Zuri prides itself on producing ethical, sustainable fashion. The company pays fair wages, sources locally and makes products its customers truly love, all while helping to support a long-term, sustainable economy in Kenya.

Let us know how women’s clothing rental influenced your life! Comment below to share.


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