The most powerful thing you can do as a woman is support other women. The way society works today is simple — money equals power. For women to have power, they must land executive positions, grow their companies, and have their voices heard. What better way to support a woman than with your wallet?
The good news is, women owned businesses are easier to find than they used to be, according to Business Women.org, “Women-owned businesses in the United States continue to grow at a faster rate than any other demographic.” To keep up with this upward trend it’s on us to support women owned business.
This year was a milestone for women owned businesses. Three of the four startups that became unicorns in 2019 were founded by women (SCMP). SCMP describes unicorn businesses as “Beyond capital, they bring experience and networks, which helps in recruiting key executive talent, market messaging, competitive positioning and strategic partnering with established insiders in an industry.” Women in powerful positions serve as role models and show young people their potential — and you have the power to be a part of this just by supporting women owned businesses.
Women owned businesses are creating jobs and positively contributing to the economy. The NAWBO states, “More than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017.” Supporting female entrepreneurs is helping build a future of boss lady power. Next time you go to make a purchase, why not choose the woman owned business instead? Voting with your dollars is a small act that makes a huge difference in the big picture. Not only will you be supporting women, you will be spending towards something bigger — women in power. Building each other up creates real impact.
Check this out to find more women owned business changing the fashion industry.