Conscious Brands that Reduce Fashion Footprint
Each person has their own footprint on the environment. But, have you ever thought about how the clothes you wear impact the planet? The fashion footprint is the term coined for the impact the fashion industry has on the earth. Needless to say, we must each do our part to reduce our fashion footprint.
Purchase Thoughtfully
Fashion is one of the biggest polluting industries in the world. This fact is not so surprising when you take into account that fast fashion retailers are producing around one million products a day. And each one of these individual products takes thousands of gallons of water, land, resources and labor to create.
Companies like Cuyana, Allbirds and Everlane are working hard to reduce their fashion footprint by using thoughtfully sourced materials and ethical production techniques. Cuyana’s homepage reads “welcome to fewer, better things” with the idea to create timeless pieces through carefully chosen materials. Allbirds is a wool shoe company that only uses recycled materials and mother nature’s materials, resulting in “the world’s most comfortable shoe” made only of wool, sugarcane, tree fiber, castor oil, recycled bottles and recycled cardboard. Allbirds prides themselves in making better things in a better way. Everlane takes advantage of the anti-trend, creating pieces that will last decades and that you will want to last decades because of their extraordinary quality.
Thoughtful companies are the first step in reducing the fashion footprint, but the customers have the power too. Support the sustainable fashion movement by buying from brands who care about the future of our planet.
Rent instead of Purchase
Another easy way to reduce your closet’s footprint is through renting instead of purchasing clothing. Armoire provides the modern woman with the clothes her busy life requires—minus the stress and hassle of shopping. We are female-founded and focused on inclusivity and diversity, with sizes 0-3X and our inventory includes a number of independent designers. For a monthly subscription, members receive exclusive access to a personalized closet, curated through a combination of advanced tech and personal stylists. Members choose four designer pieces at a time to wear and love, and they can swap for fresh items whenever they like. Dry cleaning and priority shipping are always included!
