Each person has their own footprint on the environment. But, have you ever thought about how the clothes you wear impact the planet? The fashion footprint is the term coined for the impact the fashion industry has on the earth. Needless to say, we must reduce the fashion footprint.
Fashion is one of the biggest polluting industries in the world. This fact is not so surprising when you take into account that fast fashion retailers are producing around one million products a day. And each one of these individual products takes thousands of gallons of water, land, resources and labor to create.
Companies like Cuyana, Allbirds and Everlane are working hard to reduce their fashion footprint by using thoughtfully sourced materials and ethical production techniques. Cuyana’s homepage reads “welcome to fewer, better things” with the idea to create timeless pieces through carefully chosen materials. Allbirds is a wool shoe company that only uses recycled materials and mother nature’s materials, resulting in “the world’s most comfortable shoe” made only of wool, sugarcane, tree fiber, castor oil, recycled bottles and recycled cardboard. Allbirds prides themselves in making better things in a better way. Everlane takes advantage of the anti-trend, creating pieces that will last decades and that you will want to last decades because of their extraordinary quality.
Thoughtful companies are the first step in reducing the fashion footprint, but the customers have the power too. Support the sustainable fashion movement by buying from brands who care about the future of our planet.