Meet Yi Zhou, Co-Founder & Chief Creative of See ROSE Go
See ROSE Go
Beautiful plus size clothes made to live in.
About See ROSE Go
Yi Zhou, Co-Founder & Chief Creative of See ROSE Go, has built a brand created from passion and purpose, with a thoughtful design sensibility guided by insights and input from real women. Women are not defined by size and neither is their brand. See ROSE Go has differentiated themselves by providing fashion that is as beautiful and original as the women who inspired it. Since the very beginning, they’ve been driven by design, innovative fabrics and superior feel and fit. See ROSE Go is constantly working to combat the limited style options in the plus industry to suit the personalities and needs of their customers. Their easy-to-wear work styles are a favorite amongst Armoire members.
Rent Styles by See ROSE Go
The story of See ROSE Go — in Yi’s words:
“Erin Cavanaugh [Co-Founder & CEO] and I have been in the fashion industry for a long time. Forty years between us to be exact. It was during a casual conversation with a friend who wears plus sizes that we learned of the challenges she had getting dressed every morning due to lack of quality clothing available in her size. Instantly, we became emotionally charged to change the plus-size fashion narrative. Everyone has challenges in their day to day life, but to understand that women are faced with such a daunting task before they even walk out the door! Now this was a problem we knew we could take on. We met and spoke with many women who wear plus sizes, and from these conversations See ROSE Go was born.”
Yi was born in China and raised in the Netherlands, and has lived in New York since 2005. She made her first professional mark working in Hong Kong as an active wear designer for Nike Inc., where she developed a reputation for blending intelligent design with savvy street-fashion. In Hong Kong, she presented her own eponymous collection based on her diverse fashion background and influenced by the fluid sensibility of Belgian designer Ann Demeulenmeester. In 2008, she led Converse’s foray into ready-to-wear as Global Design Director.
Currently, she works as the Chief Creative at See ROSE Go, a brand she co-founded. Her creative approach is based on a solid technical foundation mixed with fine-tuned personal style. She likens her fashion design process to the pleasures of cooking – where solid experience and training have allowed Yi to toss out the cookbooks and innovate.