Meet Mel Carr — A Digital Marketing Expert Powered by Armoire
At Armoire, we’re casting a spotlight on some of the notable, powerful women in our community, and what being a boss lady means to them. Read on to learn all about digital marketing expert and Armoire member, Mel Carr.
Her Life
Past
My background has been all over the map, literally. I spent 16 years of my adult life in Maui working for small to large service-based businesses. Then island-hopped to Australia for three years on a work visa. Next on the map was the Marshall Islands, again a work contract. Both locations afforded me wonderful memories, new friends and great travel experiences. Though the Marshall Islands left me starved for some comforts of home, such as fashion. I moved back to the states a little over a year ago and started my own business support company.

Present
Now I am working on my business and continuing to enjoy life to its fullest. Last year my business services were geared more towards digital marketing, though I still had a few online business support clients. Now I have married the two services to create Cloversy. Cloversy is my newest love! I have a passion for helping others grow personally and professionally.
Besides Armoire keeping me in the fashion loop, exploding my style box, and providing endless clothing options without breaking the bank, I feel a deep personal connection to the company and other members.
That is one of that reasons I am so attracted to Armoire. I feel there are strong respect and value for the members of Armoire. It is wonderful to see your company succeed and grow, while still showing much care and consideration for its members.
Future
Oh goodness, I don’t quite know about my future in detail, except that I will be even more rich with fashion life chapters and a business I can be proud of.
Her Career
How she’s redefining women who work
Redefining women who work to me is finding my way back to being proud of what I have achieved. I have taken control of my life and am truly happy for what I have produced so far, working for myself. It has not been an easy road, but the reward is that much sweeter looking back on the highs and lows of this solopreneur journey. Some people find it difficult to understand all that I do, especially since I am not attached to a 9-5-ish corporate job, but if they have enough time to have a coffee with me they can see yes I am just the same as any other successful professional woman. I am not stuck in a rut, or confined to four walls. I have chosen a different road, which has given me the strength and courage to keep going on my terms.
Thank youMel C
Her biggest challenge
The most challenging part about my work is to not work so much, create better personal boundaries, and to stop looking at my phone all hours of the day and night.
Her secret to a work/life balance
Hmm not sure I have found the end of the rainbow with that one. I work mainly from a home office, so it can be very easy for me to spend 10 plus hours being plugged in either on my phone or my laptop, but I try to make time for my sanity. Time with loved ones is cherished, whether it’s working out together, catching up over a coffee or hitting a new happy hour spot.
What she wishes she knew 5 years ago
You can do anything you want. Those goals that seem impossible to tackle are not that hard to achieve. Ask for help.
Her advice
Go for gold! Breath. Stay focused. Talk about your passion and dreams all the time, get others just as excited about your dreams as you are.
I heard at a lecture recently something that has stuck with me. It seems pretty simplistic, but true enough. No matter how old you are, you can change, you can create change. If you tell yourself 100 times a day you will be successful at something, it will happen sooner rather than later.
Her Style
Why she uses Armoire
I am not a very good (patient) in-store shopper. I end up buying clothes that I wear once or none and they just sit in my closet. I have two closets full of clothes like that. I was frustrated with my lack of fashion. As a single small business owner, my budget cannot afford a personal shopper nor the clothes that go with that. I came upon Armoire and thought why not? The convenience and great service won me over.
Her Favorite Part
Being able to try patterns and styles that are outside my normal zone. Not having to worry about laundry. The ease of returning the clothes. The customer service, personalized feel. Sorry, there’s more than just one thing I love about Armoire!
How does Armoire fit into your life as a Boss Lady?
I don’t have to waste time with shopping at a store/mall. Removing the stress of parking can sometimes be the biggest time saver. Ha I can just take a 5 minute break from my day and exchange my clothes and pick new pieces… what more could you ask for?
What Armoire outfit do you feel most powerful in?
I fell the most confident and powerful in solid colors, sleek pants, sharp jumpsuits and ultra sexy dresses!

A peek inside Mel’s closet
Equipment
BCBG Maxazria
Boden
Nora Gardner
B.B. Dakota