At Armoire, we’re casting a spotlight on some of the notable, powerful boss ladies in our community, and what being a boss lady means to them. Read on to learn all about style blogger at @50shadesofstylebykelley and Armoire member, Kelley McCoy.
Tell us about yourself
My name is Kelley, and I’m a 50 plus woman, wife and mother of two children. I was born, raised and currently reside in Winter Park, Florida. Before blogging, I spent ten plus years in the interior design world.
In 2019 I launched 50 Shades of Style. My passion is fueled by all things fashion, beauty, fitness and lifestyle. I hope to inspire women to express themselves through fashion by tossing out the rules, mixing it up and being unique. I’d consider my style classic yet trendy; I can rock everything from Chanel to Forever 21 and everything in between.
The way I accessorize sets me apart from the influencer crowd. I hope to inspire my readers to find their unique style and to always remember that age is just a number.
How she’s redefining fashion for women over 50
I hope to inspire women over 50 to not buy into stereotypes and labels that often come with age!
What inspired her to start blogging
I have been thinking about doing this for the last 5 years but to be honest was scared to start! Some of my best friends finally talked me into doing it just for them, so they could get some style tips, and the rest was history. I launched my blog in March of 2019!
Her biggest challenge
The most challenging part is to come up with new and fresh content for my followers. What inspires me to push through is getting those direct messages saying I give them inspiration to think outside the box when picking out their looks. Or when they send me a picture of themselves in a look I shared with them.
Her boss lady inspiration
Sarah Jessica Parker!! The Queen!
Her secret to managing a work/life balance
This is a tough one that I am always working on. I just make sure I am PRESENT in whatever I doing. For example, if I am working on a Blog Article, I take away all distractions and I set a timer for an hour, and just focus on writing and when the timer goes off, I step away and might take a walk of grab a tea for a break. If it is spending time with my family, I put my phone AWAY and just focus on spending quality time with them.
What she wishes she knew 5 years ago
To not let FEAR of what others might think of me hold me back from what I really love or feel strongly about!
Her style advice
Don’t buy into ALL the trends that are out there all at once! Just pick a few things here and there and the best place I recommend is always focus on your accessories! They can really top off any look and it doesn’t take a lot to incorporate into your wardrobe.
Her favorite part about Armoire
How easy and seamless the process is to order and return!
How Armoire fits into her life as a blogger
I love how I can choose looks that will fit perfectly into outfits that I want to feature for my followers to get style inspiration from.
The Armoire outfit that makes her feel like a total Boss Lady
To be quite honest, I love selecting gorgeous dresses! I feel very powerful and confident in a beautiful dress that I can add beautiful accessories to complete a look that someone might not think of doing.
A peek inside Kelley’s closet
7 For All Mankind
Sui by Anna Sui