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March 3 2020

Meet Dorie Golkin Smith and Emelyn Northway, Founders of Of Mercer

Armoire Brands at Armoire Boss Lady, boss lady power, Boss Lady Spotlight, Designer Spotlight, entreprenuer, female founder, Of Mercer

Dorie Golkin Smith Emelyn Northway

Of Mercer

Modern clothing for women who work.

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About Of Mercer

Dorie Golkin Smith Emelyn Northway

With Of Mercer you’ll never worry if an item is office appropriate and you’ll always feel great in their styles. All items are designed and made in NYC using high end fabrics with the professional woman in mind. Of Mercer “obsesses over every design detail so you can show up at work feeling like a boss.” Founders Dorie Golkin Smith and Emelyn Northway focus on functionality, utilizing wrinkle-free, machine-washable fabrics and design elements that make wear easier. They also offer a number of reversible styles and incorporate pockets as much as possible. Their work dresses are a go-to for Armoire members.

Learn more about Of Mercer’s inclusive sizing.

Rent Styles by Of Mercer

Of Mercer dress
Of Mercer dress
Of Mercer dress

The story of Of Mercer — in Dorie and Emelyn’s words:

“Before we met at Wharton, we found getting dressed for work to be a struggle. I [Dorie] was in management consulting and she [Emelyn] was in finance, so we went to conservative business environments every day – but no brand was serving our needs. We saw a market opportunity, and we used our full two years of business school to figure out the solution. Our goal is to create clothing that makes getting dressed for work easy – pieces that can take you through a full day of meetings to happy hour without skipping a beat. We also source fabrics that are machine-washable and travel-friendly, and manufacture all our pieces in NYC’s Garment District (yes, really!)”

Of Mercer dress
Emily in the Of Mercer Maternity Sheath Dress

We care about our customer and want to be her source for the high-quality, accessible price point clothing we always wanted but couldn’t find.  In order to do that, we design everything in house with the working woman in mind, asking questions like ‘will this wrinkle if you’re sitting at your desk all day?’ or ‘is this neckline too low or hemline too high for a business environment?’

Dorie Golkin Smith & Emelyn Northway, Founders, Of Mercer

What members are saying:

“Great color and true to size. Liked the material, it had just enough stretch. Great for work.”

“Wore this for a big presentation and felt great. It is more fitted than I wear typically but the side panels make it pretty forgiving (tricks the eye to make you look slimmer).”

“Loved this dress. LOVE the pockets. Want pockets in all dresses!!! Like the waist tie a lot. Color is fabulous.”


Ready to support a female-founded company and rent styles from Of Mercer? Take our style quiz to get started!

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