What is Conscious Consumption? A Fashion Lover’s Guide

With Armoire, you can get that just went shopping feeling without the detrimental impact to the environment (or your wallet). For the same price as a single item at most sustainable retailers, you’ll have access to an endless rotation of today’s top styles without having to purchase a thing.

Here’s how it works: First, take our quick quiz so we can learn your unique style and fit preferences. We’ll curate a selection of styles with help from our algorithm and professional stylists. Select your 4 favorite styles and have them delivered to your door. The more you rent, the more our algorithm learns what you love! When you’re finished with your items, simply return them in your pre-paid mailer and repeat!

Even better, if you fall in love with an item you’ve rented, you can make it a permanent fixture in your wardrobe. Armoire members can purchase their rented items at a members-only discounted rate. Knowing you have been able to try an item before committing to it ensures you’ll truly wear it and love it for longer.

Even if you don’t have time to research before purchasing, you can still practice conscious consumption by looking for key phrases on product packages. It’s important to note that just because a product may call itself natural or green, it may not actually be that eco-friendly. Look for products that are certified by reputable third parties and save this list of green certifications to use as a reference when you’re in a pinch.

At Armoire, we stand behind our values through carrying female-owned labels and sustainable brands. That way you can feel ever better about your rented wardrobe and find new eco-friendly brands to love!

While you only hit the ballot box once a year, you hit the cash register nearly every day. While you may think your small purchase doesn’t make much of an impact, the combination of all of your small purchases certainly does.

Vote with your wallet and choose to spend your hard-earned dollars with companies that support women, fair wages, green environmental practices, and are transparent about their production. Spending your dollars supporting sustainable companies, takes those dollars away from companies that perpetuate the cycles of poverty and pollution.

Clothing holds an incredible amount of value and meaning. A well-cared for garment can stand the test of time and hold a special place in our heart. Now that you’re purchasing with a purpose, you want to make the most of every item

Spending a small amount of time and money now, can save you from needing to purchase something entirely new down the road. Make friends with a tailor and find a green dry cleaner in your ‘hood. You can save money by mending items with a small at-home sewing kit and being thoughtful about doing your laundry.

Instead of always purchasing new garments, think of ways you can shop outside the box. Sustainable products often come with a higher price point, so this is a great option if you’re on a budget. By purchasing used, you’ll prevent new items from being produced and decrease the demand for fast fashion.

Find your next second-hand gem at a local vintage shop, flea market or thrift store. Host a clothing swap to share items with friends. Rent clothes for special events instead of purchasing them. If you’re looking for something specific, search on a clothing resale site before shopping in-store. Do anything you can to prevent new garments from coming into existence and maximizing those that already are!