Armoire To Open Its First Ever Pop-Up Shop

We aim to complement our existing online presence with an offline experience to build community, introduce emerging female designers, and allow visitors to interact with clothing in an inclusive and supportive environment created by Fernish.

We’re so excited to announce our first ever pop-up shop created by Fernish, opening Friday March 25th, near our headquarters in Seattle.

The pop-up shop will carry an assortment of high-end brands geared towards the professional woman. Each item is available to try on and rent for a fixed monthly cost. Our stylists will be present to help women identify their style personalities, ridding her from the hassles and frustrations of a traditional retail environment. We’ll be featuring celebrated  female-powered brands including PAIGE, Zuri, The Oula Company, and Gravitas — along with popular designers like Joie, Theory, and Diane Von Furstenberg. The pop-up shop will allow current and new members the opportunity to take their experience offline and physically interact with the clothing to experiment with their style in a relaxed and supportive space.

Our founder, Ambika Singh, started the clothing rental company while completing her MBA at MIT, and developed it through MIT’s prestigious Delta V accelerator program for start-ups. Disrupting traditional retail, Armoire members rent pieces from a vast inventory of designer clothing that might otherwise be inaccessible to them—offering an environmentally responsible way to dress for every occasion, without the commitment, expense, or guilt of shopping.

“Armoire strives to make it possible for every woman to take style risks, enabling her to put her best foot forward at work and in life,” explains Singh. “By opening a physical space, we hope to create a different shopping experience, giving women the opportunity to refresh their style in a supportive and inclusive environment. We want women to use our space as a safe haven to connect with other women, learn about emerging female designers, and play with her look.”

Visit us at 517 Union St. Seattle, WA 98101.


Armoire is a fashion rental subscription service founded in Seattle, WA. The company provides the modern woman with the clothes her busy life requires—minus the stress and hassle of shopping. For a monthly subscription, members receive exclusive access to a personalized closet, curated through a combination of advanced tech and personal stylists. Members choose four designer pieces at a time to wear and love, and they can swap for fresh items whenever they like. Dry cleaning and priority shipping are always included. For more information, visit


Fernish’s mission is simple: help everyone feel at home. Fernish makes it easy by offering easy, flexible, brand-name furniture subscriptions so people can get the furniture they want, for the length of time they need. Fernish delivers and assembles furniture so subscribers can instantly feel at home. When the subscription is over, subscribers can swap, buy or simply have everything picked up. For more information, visit


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