Featured in Armoire’s Spring Lookbook: Meet the Makers

At Armoire, we curate our Spring Lookbook with a thoughtful approach that goes beyond aesthetics. While style is key, we prioritize brands that align with our core values: empowerment, sustainability, and quality. Our stylists carefully select makers who share our commitment to using fashion as a force for good—whether through ethical production practices, inclusive design, or innovative approaches to sustainability. Women-owned brands are at the top of our list, as we aim to support female entrepreneurs and amplify their impact in the industry. By featuring these brands, we create a collection that not only helps our members express their personal style but also reflects their values. Without further ado, meet the makers featured in Armoire’s Spring Lookbook 2025.

Featured Footwear in Armoire’s Spring Lookbook: FRANKIE4

👑 Female Founder

Who they are: FRANKIE4 is an Australian footwear brand founded in 2010 by podiatrists Caroline and Alan McCulloch. The company aims to revolutionize women’s footwear by combining style with podiatrist-designed support, offering solutions that prioritize both aesthetics and foot health.

Why we love them: style that’s actually comfortable too! Central to FRANKIE4’s offerings is their proprietary Sole Hero® Footbed, a podiatrist-designed insole engineered to provide optimal arch support, heel cradling, and cushioning. This footbed is integrated into all their footwear, including sandals and heels, to promote better alignment and reduce pressure points. Additionally, many closed-toe styles come with the Sole Saver Pack®, which includes adjustable footbeds and forefoot cushions, allowing customers to customize the fit according to their foot type, whether wide, narrow, or with specific concerns like bunions.

Our shared values: FRANKIE4 is dedicated to responsible business practices. In May 2024, the company achieved B Corp certification, reflecting its commitment to high social and environmental performance, transparency, and accountability. The brand sources over 90% of its leathers from Leather Working Group (LWG) Gold Rated tanneries, ensuring responsible leather sourcing. Furthermore, 100% of net profits from all FRANKIE4 sock sales are donated to the Brainchild Foundation, an Australian charity supporting families of children with brain and spinal cord tumors.

Quality standard: FRANKIE4’s footwear is manufactured in Vietnam and Brazil, partnering with factories renowned for their quality and responsible practices. These suppliers undergo annual audits assessing labor standards, health and safety, environmental performance, and ethical conduct. Workers are compensated above the local living wage, and the factories comply with local labor laws regarding salaries, social benefits, working hours, conditions, and insurance. Long story short, FRANKIE4 is not producing low-quality fast fashion.

By special arrangement: Enjoy 20% off your first order with code ArmoirexFRANKIE4.

Terms & Conditions: Discount valid for 20% off full-priced footwear only (excludes Limited Edition collection, Isla, shoelaces, socks, and gift-cards). Not valid in conjunction with any other offer or discount. Valid online at http://us.frankie4.com and in-store at FRANKIE4 Bellevue Square Concept Store. Valid until 11:59PM 03/31/2025 (PST). See full terms and conditions at https://us.frankie4.com/terms.

Featured Footwear in Armoire’s Spring Lookbook: She is Cheval

👑 Female Founder

Who they are: She Is Cheval is a women’s luxury footwear brand founded by designer Hayley Paige, who, for a time, went by the name CHEVAL. The brand was established as a result of CHEVAL’s personal reinvention following legal challenges that restricted her from using her birth name in business. Embracing this transformation, she launched She Is Cheval to offer distinctive, comfortable, and attainable designer shoes. Overall, She Is Cheval stands as a testament to resilience and creativity, offering unique, artistically designed footwear that empowers individuals to express their personal style confidently.

Why we love them: Each design—including boots, booties, heels, flats, sneakers, and slippers—reflects modern sophistication, elegance, and empowerment, aiming to make every wearer feel extraordinary. The brand is committed to inclusivity, kindness, and unbridled creativity, striving to cultivate a creative expression that speaks to many kinds of people in all walks of life.

Our shared values: In addition to its fashion endeavors, She Is Cheval is actively engaged in philanthropy. CHEVAL founded the nonprofit organization “A Girl You Might Know” to provide legal resources and advocacy for young artists in the formative years of their careers. This initiative reflects the brand’s dedication to supporting human potential and circumventing societal limitations.

Quality standard: The brand’s creative expression stems from a relentless obsession with novelty details and thoughtful designs. In the making of their products, She Is Cheval collaborates with a small team of women in the United States and works with select labor-conscious facilities in Asia.” This diverse collaboration ensures that each shoe is meticulously crafted, combining high-end fashion with exceptional comfort.

By special arrangement: Enjoy 15% off with code ArmoireXCheval.

Featured Footwear in Armoire’s Spring Lookbook: Chalo

👑 Female Founder

Who they are: Chalo is a homegrown cowboy boot brand founded by Mitali Gupta. The brand works with their family owned tannery-factory—based in Kanpur, India, and started by Mitali’s father in the 90s—that has been making cowboy boots for over 25 years. Chalo combines traditional cowboy boot designs with a modern touch so that they can be more versatile in form and function, fit for the daily life of many women, across many communities. Tanning its own leather to ensure quality and versatility, a core aspect of cowboy craft, the factory also supports Chalo’s small batch production values.

Why we love them: Chalo products are built to last. Made with the finest leathers that age beautifully with time, each pair is crafted with time-honored techniques to be worn, lived in, and even passed down. The name “Chalo” (pronounced “chuh-loh”) means “let’s go” in Hindi, capturing the spirit of movement and exploration. Designed for both comfort and longevity, Chalo is redefining cowboy boots as timeless staples meant to go the distance. Finally, cowboy boots that feel as good as they look!

Our shared values: Chalo is deeply committed to sustainability, integrating eco-friendly practices throughout their production process to minimize environmental impact and promote responsible consumption. The small batch production avoids overproduction, and discarded pieces from the making process are repurposed to make other products. Where possible, they utilize solar energy for their production needs, and air and sun dry their leathers to reduce machine and chemical use. 

Quality standard: Chalo’s unique approach to craftsmanship is rooted in its family-owned environment. “Being small and homegrown allows us to stay connected to every detail,” says Gupta, “It’s what gives this work meaning, rooted in responsibility and community, right here at home.”

By special arrangement: Enjoy 10% off with code ArmoireXChalo through 3/23/2025.

Featured Jewelry: Pip Pop

👑 Female Founder

Who they are: Pip Pop is a jewelry brand co-founded by sisters-in-law Sydney Bledsoe and Janelle Lucero, with operations in both Lehi, Utah, and Seattle, Washington. The company specializes in hypoallergenic earrings safe enough for children, yet adored by adults as well. 

Why we love them: Again, style meets comfort. All of their products utilize 18-karat gold plating over surgical-grade stainless steel to ensure comfort and prevent allergic reactions. A distinctive feature of their earrings is the flat screw-back design, which eliminates poking and allows for comfortable wear during activities like sleeping or talking on the phone.

Our shared values: Pip Pop is mission-driven. In honor of their late mother, Laneeda Lucero, who battled Alzheimer’s disease for 13 years, Pip Pop introduced purple heart earrings—the color symbolizing Alzheimer’s awareness. All proceeds from these earrings are donated to the Alzheimer’s Association. 

Quality standard: Pip Pop Post is renowned for producing high-quality, hypoallergenic earrings, particularly suited for individuals with sensitive ears. On the review site Judge.me, the brand boasts a 5.0 out of 5-star rating based on 1,685 reviews, reflecting high customer satisfaction.

By special arrangement: Enjoy 15% off with code ArmoireXPipPop.

Featured Jewelry: Britta Ambauen

👑 Female Founder

Who they are: Britta Ambauen is a Seattle-based jewelry designer renowned for creating pieces that inspire personal growth and self-reflection. Founded in 2009, her eponymous brand emphasizes the connection between jewelry and the wearer’s intentions, aiming to cultivate a fulfilling life.

Why we love them: Britta’s designs balance simplicity with intricacy, offering a range of earrings, necklaces, bracelets, and rings. Each piece is thoughtfully crafted to serve as a tangible reminder of the wearer’s personal journey and aspirations.

Our shared values: Beyond her jewelry creations, Britta fosters a sense of community and personal development. She offers business coaching, sharing her experiences and insights with aspiring entrepreneurs. 

Quality standard: Committed to quality and sustainability, Britta Ambauen Jewelry utilizes materials such as sterling silver, 14k gold fill, and carefully selected gemstones. Each piece is handcrafted in her Seattle studio, ensuring meticulous attention to detail and a personal touch in every creation.

By special arrangement: Enjoy 20% off your first order with code ArmoireXBritta.

More About Our Spring Lookbook

For Armoire members and trend watchers alike, our Spring Lookbook is your go-to destination for previewing the trends that will define the season ahead. The process starts with Armoire stylists carefully curating a spring collection that blends premium styles of the moment with real-life practicality. Then we go to work packaging it all in a free digital lookbook that’s part trend report, part fashion magazine. 

This year’s Lookbook offers an exclusive first glimpse into Spring 2025’s must-have silhouettes, colors, and patterns. (Spoiler: tapered legs are back!) From office-ready power pieces to weekend statement styles, we aim to take the guesswork out of what’s next, showcasing looks that are both on-trend and wearable.

Beyond style, every brand featured in Armoire’s Spring Lookbook must meet our rigorous quality standards. Armoire members expect pieces that look great and feel great. Our stylists and buyers evaluate craftsmanship, fabric selection, and fit to ensure that each item meets our high expectations. Whether it’s a structured blazer from a sustainable designer or a handcrafted accessory from a female-founded label, every piece in our Spring Lookbook is chosen with purpose, ensuring our members can rent with confidence and style.

But what really sets Armoire’s Spring Lookbook apart? It’s not just about forecasting the latest fashion—it’s about making it accessible. The clothes featured in the Lookbook are all available to rent, making it effortless to stay ahead of the fashion curve. We want you to easily rotate through the latest styles, ensuring your wardrobe stays fresh, relevant, and tailored to your life. And with new inventory dropping daily, it’s a chance to explore the trends of tomorrow, today.

New to Armoire? The Spring Lookbook also comes with special offers you won’t want to miss. From a limited-time membership deal to exclusive discounts on the shoes and jewelry that perfectly complement the looks, it’s a chance to refresh your wardrobe and accessorize smarter. 

Browse the looks that will define your season—because effortless style starts here.