Textiles sourced responsibly and globally, handcrafted and sewn in the USA.
The OULA Company, founded by Erika Massaquoi, is a specialty contemporary womenswear brand that also offers accessories and home goods with a focus on global textile and craft traditions. The company conducts its business through an online platform, pop-up stores, and trunk shows. The OULA Company provides editorial coverage of artists, artisans, and designers and supports nonprofits that incorporate the ideas of education, innovation, and health for women and girls. Made in the USA, The OULA Company exports from emergent markets with the aim of creating trans-cultural exchange, economic development, and influential global design. Their boldly printed dresses are a favorite amongst Armoire members.
Rent Styles by OULA
The story of OULA — in Erika’s words:
“At its core, OULA is about embracing freedom and creativity. I created the brand because a friend encouraged me to! OULA’s iconography is very much inspired by vintage style from the 1960s and ‘the black is beautiful’ way of life and fashion ethos of the 1970s. It’s the way my mom used to dress: an easy tunic, a dramatic skirt, a caftan inspired dress, a bold print, a unique piece of jewelry, a scent to die for and statement hair. For me, its aspirational and accessible and an honest reflection of the woman I’ve become. OULA is a derivation of my great-grandma’s name (Lula) and it means “will” and “determination.”