Doing Big Things in Borrowed Clothes
Our mission at Armoire has always been about supporting women doing big things—from massive stages to quiet revolutions. We’re proud to dress boss ladies for work that matters because we believe clothing is more than fashion—it’s armor. The right outfit doesn’t just help you look the part, it helps you feel the power to do the things.
Clothes can be a powerful tool but the real magic lies in the women who wear them. Their stories are the ones that truly inspire. Below, we’re shining a light on a few remarkable members of our community—each one using her voice, her heart, and her brilliance to create change.
These are just a few of the remarkable women sharing space in the Armoire closet. Every item you rent has already walked into big meetings, bold conversations, and brave new chapters. Because when you open a case from Armoire, you’re not just getting clothes—you’re stepping into a community of women with powerful stories to tell.
Dr. Purva Merchant
For over two decades, Dr. Purva Merchant has been blending clinical care with childhood wonder. As a pediatric dentist, she began responding to children’s letters to the Tooth Fairy—offering reassurance, encouragement, and a little sparkle with every reply. A labor of love, she responds to every single message—about five per day for the last twenty years. What began as a thoughtful gesture has now spanned generations, and was recently celebrated in The New York Times.
Her work reminds us that even the smallest acts can leave the biggest impressions. Before you know it, a little kindness leads to doing big things for total strangers.
Why We’re Celebrating Purva
- She’s redefined her professional work with empathy and imagination.
- She reminds us that magic is real—especially when we use our power to uplift.
“I wanted to make the experience of losing a tooth feel magical, not scary. These little letters let kids know someone’s listening—and cheering them on.”
Dr. Purva Merchant
Ruchika T. Malhotra
As the national conversation around DEI becomes increasingly fraught, Ruchika T. Malhotra, a D.E.I. professional, is a steady voice of wisdom and purpose. Featured in The New York Times for her insights on equity in a polarized world, Ruchika continues to lead with clarity, compassion, and a deep understanding of how systems must change to create true inclusion.
She isn’t just training people—she’s transforming frameworks. She’s doing big things under the microscope.
Why We’re Celebrating Ruchika
- She’s shaping the national conversation on race, gender, and belonging.
- She models leadership that’s values-driven, unapologetic, and deeply effective.
“DEI isn’t a feel-good initiative. It’s about redesigning systems to reflect the world we actually live in.”
Ruchika T. Malhotra
Jyoti K. Chand
With Fitting Indian, her debut graphic novel, Jyoti K. Chand is doing more than telling her story—she’s rewriting the script for first-generation daughters everywhere. Through bold visuals and raw honesty, she explores what it means to grow up too Indian for America, and too American for India. And in doing so, she gives permission for others to stop shrinking.
Her work is a rallying cry for identity, voice, and healing.
Why We’re Celebrating Jyoti
- She’s creating space for South Asian identity, nuance, and joy.
- She’s breaking silences around mental health with courage and heart.
“This is for every girl who never quite fit the box—and decided to build her own instead.”
Jyoti K. Chand
Senator Noel Frame
Stepping from the halls of the legislature into a room full of possibility, Senator Noel Frame wraps herself not just in the literal armor of an Armoire outfit, but in the weighty, inspiring mantle of public service. Since 2016, she has represented Seattle’s 36th Legislative District, first in the House and now in the Senate. Her journey through affordable housing, social equity, and reforming the tax code is serious, bold work. She championed child protection reform, introducing a bill to require clergy to report suspected child abuse or neglect, even if disclosed during confession. This measure became law in the 2025 legislative session.
Why We’re Celebrating Noel
- She’s tackling complex systems, from juvenile justice and behavioral health to the state’s upside‑down tax structure, with strategic vision and unwavering empathy.
- She leads with purpose and progress, serving as Vice Chair of both the Senate Human Services Committee and Ways & Means Committee, underscoring her dedication to smart, equitable governance.
““I’ve never shied away from taking on the toughest issues and delivering real results for the people, and that’s what I intend to continue to do.””
Senator Noel Frame
Sylvie Messing
Armoire’s own Sylvie Messing recently published Yet The Heart Remains, a moving memoir chronicling the loss of her mother to suicide. What began as a deeply personal act of healing became a catalyst for connection: her book readings have sparked communal conversations about grief, vulnerability, and the power of speaking the unspeakable.
Routinely doing big things in Armoire’s marketing department, we’re so proud of her for what she’s accomplished in her personal life. Sylvie reminds us that bravery sometimes looks like breaking down—and inviting others in.
Why We’re Celebrating Sylvie
- She’s giving voice to silent grief, and making space for others to heal.
- She’s redefining resilience—as something honest, collective, and deeply human.
“I watched the isolation of grief give way to connection, joy, and solidarity. Something happened in that room I never could’ve seen coming: it became filled to the brim with love.”
Sylvie Messing
Kate Scott
Kate Scott is a pioneering play-by-play announcer who has shattered barriers throughout her remarkable career. Currently the first full-time female TV voice of the Philadelphia 76ers, she’s also made history as the first woman to call an NFL game on radio, the first to broadcast a Warriors NBA game, the voice behind all-female NHL broadcasts, an Olympic basketball announcer, and most recently, a commentator in Madden NFL 25.
Her story is one of challenge, courage, and unwavering resilience. Growing up in California, she loved sports despite societal messages that said she didn’t belong. As an openly gay broadcaster, Kate represents both women and the LGBTQ+ community—showing up authentically in a male-dominated field. She actively invites others in by using her visibility to affirm.
Why We’re Celebrating Kate
- She’s shattered glass ceilings with a long list of firsts—from NBA, NFL, NHL, to the Olympics—and continues to break new ground.
- Her fearless presence encourages girls, queer youth, and underrepresented voices to see themselves in roles they once thought out-of-reach.
“I hope to be a role model for any group who sees even a little bit of themselves in me.”
Kate Scott
From author tours to boardrooms, from basketball courts to quiet moments of healing—Armoire members are everywhere, doing everything. The clothes in our shared closet carry more than style; they carry stories. Every hem has brushed against history. Every blazer has seen a big moment. Every dress has been part of a turning point.
When you rent from Armoire, you’re not just wearing something beautiful—you’re stepping into a legacy of bold moves, brave choices, and brilliant women who’ve gone before you. And with every wear, you’re adding your own chapter. Whether you’re giving a keynote, chasing a dream, or just showing up for yourself in a new way, you’re proving that clothing can be a vessel for confidence, connection, and change.
This is the magic of a shared closet: it reminds us we’re not alone. We’re part of a community of women doing big things—and looking damn good while doing them.
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